Talabat and TOD by beIN Team Up to Bring Fans an Elevated FIFA World Cup 2026 Experience Across MENA

Two of the region's biggest digital platforms join forces to make match day better at home.

The FIFA World Cup 2026™ is coming. And this time, fans across MENA will watch it differently.

Talabat, the region's leading everyday delivery app, has partnered with TOD by beIN. Together, they are giving talabat Pro annual subscribers a free one-year TOD entertainment subscription. That means live FIFA World Cup 2026™ streaming, plus premium content, bundled into one plan.

What the Partnership Actually Gives You

Subscribers get more than just match access. Here is exactly what the bundle includes:

• Live streaming of every FIFA World Cup 2026™ match via TOD by beIN
• Free delivery on food, groceries, and everyday essentials through talabat
• Exclusive savings across talabat's ecosystem
• Premium Arabic, Turkish, and Western content beyond the tournament
• Solo and Family annual plan options to suit every household

The offer is live now. Users can activate it directly inside the talabat app.

Why This Deal Makes Sense for Fans

Football in MENA is not just a sport. It is a cultural event. Families gather. Friends crowd around screens. Food and snacks become part of the ritual.

Talabat already handles the delivery side of that ritual. TOD by beIN handles the streaming. Combining both removes the friction from match day entirely.
Moiza Saeed, Senior Director of Partnerships at talabat, put it directly:

"We're bringing together premium sports entertainment and the everyday convenience of talabat Pro. We want to help customers create the ultimate home stadium experience — from match streaming to meals, snacks, and everything in between."

TOD by beIN's Viewing Features Set It Apart

Not all streaming experiences are equal. TOD by beIN brings a technical edge that casual platforms do not offer.

Subscribers get access to:

• MultiView — watch multiple matches simultaneously
• 4K/HDR streaming — cinema-quality picture at home
• Interactive timelines — navigate matches on your terms
• Real-time engagement tools — stay connected with the action
• Automatic match highlights — catch every key moment instantly

These features matter most during a tournament with dozens of simultaneous group-stage matches.
 

What TOD by beIN Says About the Partnership

John-Paul Mckerlie, Vice President of Marketing & Sales at TOD by beIN, was direct about the goal:

"Our partnership with talabat brings together two brands committed to delivering exceptional digital experiences. Together, we're creating a more connected, rewarding, and engaging entertainment experience for audiences across the region."

Both brands are betting that convenience and entertainment belong together. The World Cup is the biggest stage to prove it.

Beyond the World Cup

The TOD subscription does not expire when the tournament ends. Subscribers keep access to TOD's full content library for a full year. That includes premium Arabic drama, Turkish series, and Western entertainment. Every family member gets something to watch.

How to Activate the Offer

Getting the bundle is straightforward:

• Open the talabat app
• Navigate to the talabat Pro section
• Subscribe to or renew an annual Solo or Family plan
• Unlock your free one-year TOD by beIN subscription

The offer is available across all talabat markets in the MENA region right now.

The Bottom Line

Talabat and TOD by beIN are solving a real problem for football fans. Watching the World Cup at home should feel effortless. Food should arrive on time. Streams should not buffer. Highlights should be instant.

This partnership handles all of it. One app. One subscription. The entire tournament — plus a year of premium entertainment after it ends.

For MENA fans, match day just got a serious upgrade.